Indusfood Tech 2024, South Asia’s premier food technology show, witnessed a grand showcase by Crown Rice, India’s leading basmati rice brand. Held from January 8 to 10 at the India Exposition Mart, Greater Noida, the event brought together key players in the food and beverage industry, fostering connections and opening new avenues for businesses. Crown Rice’s participation marked a significant stride in presenting their latest offerings in premium rice to a global audience.
Indusfood Tech serves as a global B2B platform, linking Indian Original Equipment Manufacturers (OEMs) with renowned international and Indian buyers. The primary objective of the event is to facilitate new business opportunities, expand global market reach, and strengthen connections within the food technology industry. With an emphasis on innovation and quality, companies like Crown Rice find the platform instrumental in reaching a diverse global audience.
Indusfood Tech is an integral part of the larger Indusfood Expo, South Asia’s most prestigious F&B trade show. With over 1,200 buyers from 85 countries engaging with more than 550 Indian exhibitors, the event has become a melting pot of industry expertise and global flavors. This year’s edition continued the tradition of excellence, attracting attention from both domestic and international stakeholders.
The inauguration of ‘Indus Food 2024’ by Union Minister Piyush Goyal highlighted the significance of India’s vibrant food industry on the global stage. Goyal applauded the efforts of companies contributing to the sector’s growth and reaffirmed the government’s commitment to supporting such initiatives.
A notable highlight of Crown Rice’s presence at Indusfood Tech 2024 was the significant interest shown by many prestigious clients. The brand’s stall served as a magnet for key industry players who visited to explore the latest offerings and engage in meaningful discussions about potential future business collaborations. This valuable interaction with esteemed clients further solidified Crown Rice’s position as a preferred choice in the competitive rice market.
Crown Rice, a distinguished participant at the prestigious Indusfood Tech 2024, took center stage to underscore its unwavering commitment to achieving excellence in the production of basmati rice. Renowned for its exceptional quality, the brand seized the opportunity presented by this esteemed event to unveil its latest and most innovative offerings. By participating in Indusfood Tech 2024, Crown Rice aimed to showcase not only its dedication to delivering premium-quality basmati rice but also its keen awareness of the ever-evolving preferences of the global consumer market.
In an industry that demands continuous innovation and responsiveness to consumer trends, Crown Rice used its presence at Indusfood Tech 2024 as a platform to highlight its cutting-edge approaches to production and product development. The brand’s participation was not merely about showcasing products but rather about engaging with industry professionals, stakeholders, and consumers to understand and address their diverse needs.
Amit Marawaha, Managing Director of DRRK Foods, the parent company of Crown Rice, expressed his enthusiasm about participating in the 7th edition of Indus Food. He highlighted the platform’s ability to cater to a diverse global audience and acknowledged the increasing trend of Indian products overseas. Marawaha emphasized the brand’s dedication to innovation and quality, aligning with the evolving tastes and expectations of consumers worldwide.
Crown Rice’s participation in Indusfood Tech 2024 was not just a showcase of its products but a strategic move to reinforce its commitment to excellence, innovation, and customer satisfaction in the production of basmati rice. The event provided a valuable platform for the brand to interact with key industry stakeholders, forge new partnerships, and demonstrate its prowess in meeting the evolving needs of the global consumer landscape.
